Let us tackle Google AdWords
pay per click advertising with gusto.
Do you need detailed help to get your Google AdWords campaign
profitable?
Read on!
Keyword
research does work.
Let us start at the beginning. You have a product
and you have a web page promoting this product or service. Or
you only promote other people's products and you do not even have
your own web page, but you are sending customers directly to them.
In all these situations, you still need to know the exact key
words that your prospective buyers will use to search for this
information. You must remember that most of these customers do
not yet know that they are your possible customers! They are looking
for information about something or they have a problem with something
and need help with it. You have to find the words that they use
to search for this information and it is not always what you think
it will be.
Your site might have the final solution to make
more money, millions more, but most people are just looking to
make $1000 more per month or they are just looking for ways to
increase their sales with 5%. They will not type the phrase: "how
can I make a Million" no, but they might use the following:
"how can I increase my sales" or "how can I lower
my ppc cost".
Use this link for more detailed Keyword
research
Give good answers to these questions and they
might be interested in your ultimate money making solution. It
is much easier to work with a targeted group of customers than
with a group with general interests. The same is true when you
work with keywords. Find the most targeted key words first and
then put them in further sub-groups which bring them together
even further. In the past every-one used Overture Suggestion Tool
but it is not very useful any more because the data is years old.
I have found a new free tool that works like a bomb and is quick
and easy to use. You can find it at: Keyword
Discovery
You can subscribe to this service which will
give you several more options like to see how the popularity of
a specific word or phrase changes over a year and where it is
searched for the most. Even though Google is the most popular
search engine, the word can be searched far more on Yahoo.
The free version will give you a list of 100
keywords for your seed keyword. It will also give you a number.
This number is the total number of times that each key word or
phrase have been used the past year. You have to divide this number
with 365 to get the daily search figure for each keyword. I have
found that these figures are really very useful and give you a
very good estimate of what you can expect with a Google Adwords
campaign. Remember that the search number is a total for all the
search engines for a year.
* Tip - Take the top ten keywords from
your first search results and type them in again.
You will be amazed at the number of relevant
keywords this will produce. For the less computer literate of
us - you can select the first ten keywords and paste them in notepad
or wordpad. Then select one at a time, copy and paste into Keyword
Discovery. Again copy the first ten (or just these with numbers
higher than 360) and paste them into the same notepad file. In
the end you will have a list of several hundred of keywords.
* Tip - Save this list because we will use
it even for the keywords that are not relevant.
Now go through your list and select the most
relevant keywords for your product or service. Do not try to choose
the ones that would suit you the best, but keep in mind what the
normal person would search for if they have a problem that you
can solve with your product. Choose more than less but discard
single or even two word keywords. Normally they are too general
and it is a proven fact that serious information seekers will
use more words to describe their search more specific. You do
not want the casual browser to click on your ad. It will just
cost you money and they will definitely not buy anything or even
opt-in to your list. Get it in your head that it is not the number
of clicks that count, but the number of clicks that buy!
Group all similar keywords together - this mean
keywords that contain at least two of the same exact words in
the same order.
Example: Say you are promoting a White Paper
Ecourse.
Keywords for first Adgroup:
how to write a whitepaper
how to write a good whitepaper
how to write a proper whitepaper
how to whitepaper
-clip
-towel
-napkin
-flower
-plate
-free (if you sell your course)
Advert for first Adgroup:
How to Write a Whitepaper
Write your Whitepaper in 2 days!
Get 5day Whitepaper Course Today.
www.PerryMarshell.com/Whitepaper
Keywords for second Adgroup:
how to write a white paper
how to white paper
-clip
-towel
-napkin
-flower
-plate
-free (if you sell your course)
Advert for second Adgroup:
Write Super White Paper?
Write your White Paper in 2 days!
Get 5day White Paper Course Today.
www.PerryMarshall.com/WhitePaper
More >>
For personal help with your campaign contact me: Matt
Maré
PC-Cashflow-2008
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